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A new grazing paradigm.

Watching and moving livestock from your phone, with no fence to build, changes ranching. It is harder to do well than it looks, and easier to mess up than polywire. As with most things, the profit is in the details.

We help you skip the mistakes we made starting out, whether you are learning the new system or unlearning the old one.

Start here

How virtual fencing works

No wire. You draw the fence on a map in the app.

  1. Step one Research Match hardware and software to your place. We help, and so do some of our partners. Will it pay? →
  2. Step two Collar Every mature animal wears one. The young follow their mothers.
  3. Step three Draw Mark where livestock can graze on a map of your place. No posts, no wire.
  4. Step four Warn An animal heading for the line hears a sound first.
  5. Step five Contain Keep going and she gets a pulse or a muscle contraction, turning her back.
  6. Step six Learn/Adapt They learn the cue and stop pushing the boundary.

Control where livestock graze without building fence. Some states still require a boundary fence. We can tell you if yours does.

The trade-offs

What you get

From every collar

  • Cross fence without building any. Including country too rough or too big to fence.
  • Contain and monitor livestock on your phone. Every collared animal, all day.
  • More rest, or more grazing intensity. Or both, paddock by paddock.
  • Keep livestock off ground you want rested. Creeks, burns, a neighbor's fence line.

From some collars

  • A cue that moves your livestock. Two of the six do it.
  • Behavior data. Two of the six report heat and rumination.

What it takes

  • A payment. You are on the hook for the collars, up front or every year. Stop paying and the fence stops.
  • Hardware that wears out. No hardware is perfect. How long it lasts, and what happens when it fails, differs by company.
  • Discipline about laying eyes on them. Moving stock no longer requires seeing them. Used wrong, that is hard on the land, the livestock, and the business.
  • Gathering to collar up. Every mature animal comes through for one, and again when new animals join the herd.
  • Days before it holds. Three to ten days for the herd to learn the cue, depending on the system. Every new animal learns it again.

See what each one costs →

Does it pay on your place?

Three things to weigh.

Cost savingsUsed right, collars cut fence and labor costs, and sometimes fuel.
Revenue increaseBetter utilization means more stock or less hay. Moving more often has a cost: animals can’t pick what they eat, and performance can dip. Done poorly, collars cost more than they are worth.
Quality of lifeTime and flexibility for you, your family and your crew, and maybe the next generation. Some people can price it. Some can't.

CapEx, our infrastructure development app

Collars move the animals. Water decides how well you graze. A ranch with good fence and short water can’t use all its grass.

Draw water, tanks, pipe and fence on your ground. See the grazing acres and the return on each. Complimentary for virtual fence users.

CapEx on a satellite map: water points with their reach shaded on the ground, a routed pipeline between tanks, and a readout giving the pipeline length.

Water points and routed pipe, priced as you draw them.

Two ways to find out

Your place

Is this right for me?

What collars would cost on your place, and what they could be worth.

Will it pay? →
All six companies

Research my options

Every company selling collars in the US, side by side. What they cost and how the contracts work.

Compare the companies →

Where to go from here

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